Kadri, Kadri and Jumrah, Jumrah (2022) Shifting meme content during Information development on the COVID-19 pandemic in Indonesia. Journal of Information Science Theory and Practice, 10 (1). pp. 30-44. ISSN 2287-9099(pISSN) / 2287-4577(eISSN)

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Abstract

ENGLISH This research aims to identify and reveal the meaning of memes about COVID-19, and explain changes in meme content in regard to the information development of COVID-19 in Indonesia published by the mass media and online media. The data is sourced from memes that are shared on social media, especially WhatsApp groups in the period of January to June 2020. To reveal the meaning of memes, a semiotic analysis of Roland Barthes' model is used. Qualitative analysis is used to reveal the relationship between memes and the information development of COVID-19 in Indonesia. The results of the study show that meme content has shifted according to three stages of information development of COVID-19 in Indonesia published by the mass media and online media. When COVID-19 was not yet confirmed in Indonesia, meme content contained mostly humor that was not educative, moreover it seemed to underestimate the coronavirus. Meme content which is mostly humorous and pornographic occurred when COVID-19 was confirmed in Indonesia and during the lockdown policy. At last, as the government has begun to distribute social assistance, the meme content looks more critical. The results of this research emphasize the urgency of the mass media as a source of public information during the COVID-19 pandemic, become a reference for the community in making memes as a forum for expressing feelings and social criticism, and serve as a reference for the government to act and make the right decisions related to the pandemic that is endemic in their country.

Item Type: Article
Uncontrolled Keywords: COVID-19; content analysis; Indonesia; information; memes; social media
Subjects: 08 INFORMATION AND COMPUTING SCIENCES > 0806 Information Systems > 080609 Information Systems Management
11 MEDICAL AND HEALTH SCIENCES > 1103 Clinical Sciences > 110309 Infectious Diseases
20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200101 Communication Studies
Divisions: Fakultas Dakwah dan Ilmu Komunikasi > Jurusan Bimbingan Konseling Islam
Depositing User: mrs Nuraeni S.IPi
Date Deposited: 25 May 2022 02:38
Last Modified: 25 May 2022 02:38
URI: http://repository.uinmataram.ac.id/id/eprint/1262

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