Baihaqi, Muh. (2021) Tourist purchasing satisfaction on symbolic items: a case study of West Nusa Tenggara, Indonesia. In: Revisit a tourism discourse. Faculty Hotel & Tourism Management Universiti Teknologi MARA, Melaka Malaysia, pp. 39-55. ISBN 978-967-25912-0-7

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Abstract

The tourism industry will make tourists’ splurge in the country they travelled. Tourists purchase items due to the desire for keepsake and tangible memories of their travelling experience. Moreover, tourists purchase items that may represent the destination or reminding them of the trip they had and the types of evidence or reminder are different according to people throughout their experiences and preferences. Therefore, tourists may purchase items which symbolic to the destination or shopping goods while travelling. Marketing mix used by marketers to produce the response they want to achieve from the target market. From the above notion, this study attempted to identify how marketing mix can influence tourist purchasing decision on symbolic items and determine overall tourist satisfaction. The results of this analysis contribute to the practical industry providing additional insights into factors that influenced the tourists purchasing decision on symbolic items and overall satisfaction on products purchased

Item Type:	Book Section
Uncontrolled Keywords:	Tourist purchasing behaviour; satisfaction; symbolic items; marketing mix dimensions; amenities facilities; accessibility facilities; cultural attraction; nature tourism; tourism in West Nusa Tenggara; tourism
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1504 Commercial Services > 150402 Hospitality Management 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160806 Social Theory 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Syariah
Depositing User:	Muh Baihaqi S.Hi., M.Si
Date Deposited:	27 Jun 2022 16:14
Last Modified:	16 May 2024 07:33
URI:	http://repository.uinmataram.ac.id/id/eprint/1378

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