Mas'ud, Riduan and Aminy, Muhammad Muhajir and Suhirman, Gatot and Yusup, Muhammad (2022) E-channel strategy of Bank NTB Syariah in improving service productivity during the COVID-19 pandemic. International Journal of Health Sciences, 6 (1). pp. 100-120. ISSN 2550-6978

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Abstract

This study aims to analyze the implementation of the E-Channel strategy in Bank NTB Syariah. The primary focus is elaboration, performance, and impact of E-Channel strategy in Bank NTB Syariah in improving service productivity during the COVID-19 pandemic. The basis of primary data is obtained from Bank NTB Syariah's main office, including Directors, General Managers of related divisions, and expert staff. The results showed that the E-Channel strategy implemented by Bank NTB Syariah in improving service productivity during the COVID-19 pandemic was a catalyst for implementing its E-Channel systems, such as adding office networks and building Main Offices, machines, features, booths, and ATM stickers based on the corporate branding. In terms of digital services, Bank NTB Syariah increased Electronic Data Capture (EDC) machines, Laku Pandai services, perfecting m-banking, and partnerships with other digital payments and the Quick Response Code Indonesian Standard (QRIS). The implementation of this E-Channel strategy has a significant impact on the productivity of Bank NTB Syariah services, particularly in terms of efficiency and bank income from fee-based income, strengthening company branding, encouraging sustainable business growth, and providing Bank NTB Syariah with a competitive advantage.

Item Type:	Article
Uncontrolled Keywords:	E-Channel; service productivity; COVID-19
Subjects:	14 ECONOMICS > 1401 Economic Theory > 140102 Macroeconomic Theory 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150307 Innovation and Technology Management 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Jurusan Perbankan Syariah
Depositing User:	Muhamad Yusup
Date Deposited:	14 Jul 2022 00:55
Last Modified:	28 Mar 2023 03:14
URI:	http://repository.uinmataram.ac.id/id/eprint/1435

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