Kadri, Kadri (2018) Komunikasi sosial komunitas adat Bayan Lombok Utara: studi etnografi model komunikasi tradisi menyilaq. Jurnal Komunikasi Islam, 8 (2). pp. 275-294. ISSN p-ISSN: 2008-6314 e-ISSN: 2655-5212

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Abstract

ENGLISH This paper analyses the social communication model of a menyilaq ritual within the Bayan indigenous people in North Lombok, West Nusa Tenggara (NTB). By using the ethnographic communication approach, this study found that the tradition of menyilaq carried out by Pebenkel to the Bayan indigenous people utilised the patterns of passive top-down and active top-down socialization. The Menyilaq ritual reflected effective communication as there were personal contact and immediate feedback within both top-down socialisation models. Additionally, it became a medium of communication of silaturahim which were considered as a form of respects to maintain family ties and able to build good relations among community members. Further, the tradition has shown its consistency in maintaining the tradition of information delivery amid the onslaught of the current communication technology INDONESIA Tulisan ini menganalisis model komunikasi sosial ritual menyilaq masyarakat adat Bayan di Lombok Utara, Nusa Tenggara Barat. menggunakan etnografi komunikasi, studi ini menemukan bahwa tradisi menyilaq yang dilakukan Pebenkel kepada masyarakat adat Bayan menggunakan pola komunikasi atau sosialisasi top down pasif dan top down aktif. Keduanya merupakan perwujudan dari komunikasi efektif karena di dalamnya berlangsung personal contact dan terjadi immediate feedback di saat face to face communication terjadi, serta menjadi media komunikasi (silaturahim) langsung yang me-reka anggap sebagai bentuk penghormatan untuk menjaga ikatan kekeluargaan dan membangun hubungan baik di antara anggota komunitas adat sehingga kehidupan mereka tampak tenteram. Selain itu, tradisi menyilaq menunjukkan konsis-tensinya dalam mempertahankan tradisi penyampaian infor-masi di tengah gencarnya gempuran teknologi komunikasi yang berkembang saat ini.

Item Type: Article
Uncontrolled Keywords: komunikasi social; adat bayan; tradisi menyilaq; model sosialisasi
Subjects: 22 PHILOSOPHY AND RELIGIOUS STUDIES > 2204 Religion and Religious Studies > 220403 Islamic Studies > 22040307 Islamic History
22 PHILOSOPHY AND RELIGIOUS STUDIES > 2204 Religion and Religious Studies > 220499 Religion and Religious Studies not elsewhere classified
Divisions: Program Pascasarjana > Program Studi Magister Komunikasi Penyiaran Islam
Depositing User: mrs Nuraeni S.IPi
Date Deposited: 29 Jan 2021 01:20
Last Modified: 29 Jan 2021 01:20
URI: http://repository.uinmataram.ac.id/id/eprint/167

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