Mas'ud, Riduan (2021) Tourist satisfaction in halal tourism of Lombok island. In: International Seminar for "8th OIC Halal Expo and 7th World Halal Summit 2021 Official, 25-28 November 2021, Turky. (Unpublished)

	Text (Makalah) Tourist Satisfaction In Halal Tourism Of Lombok Island.pdf - Presentation Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (293kB)
	Text (Undangan Expo) PERMOHONAN IZIN LUAR NEGERI AN. DRS. H. SUBUHI DKK.pdf - Supplemental Material Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (735kB)
	Text (Peer Review) Tourist Satisfaction In Halal Tourism Of Lombok Island.pdf - Supplemental Material Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (477kB)

Abstract

INGGRIS According to Indonesian Tourism Law No. 10/2009, tourist encompasses a variety of tourism activities that are supported by a variety of community, corporate, and government facilities and services. The national tourism industry has played a significant role in recent years, which is consistent with its growth and contribution via foreign currency profits, regional revenue, regional development, as well as employment and company development. In 2018, tourism generated USD 19.29 billion in foreign currency profits and contributed 4.50 percent to GDP. Halal tourism is a new product in the tourist industry. The phrase halal tourism became popular in 2015, when the World Halal Tourism Summit (WHTS) was held in Abu Dhabi, United Arab Emirates. Previously, tourism was referred to only as a Muslim tour. WHTS hopes to demonstrate via this event that halal tourism has a significant market share and must be continually promoted. The growing population and Muslim visitors provide excellent possibilities for halal tourism development. As the world's biggest Muslim nation, Indonesia must have possibilities for halal tourist development. According to Mastercard and Crescent Rating's 2017 Global Muslim Travel Index, Indonesia is the third most visited country in the world by Muslim travelers. The government has implemented a variety of measures to entice international visitors to visit Indonesia. The Indonesian government has designated ten areas as halal tourist hotspots, including Aceh, West Sumatra, Riau and the Riau Islands, Jakarta, West Java, Central Java, D.I Yogyakarta, East Java, Lombok Island, and South Sulawesi. Lombok is an island that has been promoted as a halal tourism destination. Branding is one of the marketing techniques used to position an area in the region and internationally. Branding is the region's identity, which is helpful for marketing all of the region's activities, particularly its tourist and cultural potential. Islamic branding in three distinct ways: via compliance (Islamic brands by religion or halal brands), through origin, and through consumers (Alserhan 2010). There are many branding terms that are used as the designation of certain regions in Indonesia, such as "Paris van Java" for Bandung, "The Sunrise of Java" for Banyuwangi, "Island of the Gods" for Bali Island, and "Island of a Thousand Mosques" for Pulau Lombok, among others. An area is fundamentally different from a nation, in that it is often very difficult for a region to establish its identity in order to be recognized by the larger society. The community is still unsure if this is a government-sponsored initiative designed to make the region renowned, or whether it is because the area is distinctive due to its demographic, geographical, or cultural features. Anholt (2006) developed hexagon branding to assess the efficacy of city branding on six dimensions: presence, potential, location, people, pulse, and requirement. Typically, branding is centered on phrases that encapsulate an area's distinct personality. The island's branding could potentially be extended to all aspects of government and design. For instance, if an area has a reputation for halal tourism, regional laws such as Perda Provinsi NTB in the year of 2016 on Halal Tourism may be enacted to promote halal tourism. Local administrations on the island of Lombok use branding to promote tourism on the island and its environs. It is implemented mostly via tourism marketing, which involves conveying the features of tourist destinations. NTB continues to nurture Lombok Island's public design in order to foster a new image and improve the island's competitiveness in the long term of tourism. Meanwhile, to boost tourism's competitiveness, the island of Lombok has implemented a strategy centered on a mega-event that has the potential to make the island more appealing both domestically and globally, both physically and economically, to foreign tourists (Vinh and Huy 2016). One of the major events that has become a government program is the hosting of an international racing event, namely MOTOGP in 2021, and the designation of the Mandalika region as a creative economic zone. Currently, few studies have been done on destination brands, indicating that the subject is complex, particularly when it comes to assessing the quality of destination brands for visitors. The purpose of this research is to examine empirical data in order to create a destination brand equity model for the Indonesian island of Lombok. The significance of this subject stems from the fact that good experiences of visitors with tourism destinations' services, products, and other resources may result in customer satisfaction and positive word of mouth. In addition, Lombok is the leader in halal tourism in Indonesia and the globe. Lombok Island is the world's finest halal tourism destination due to its mainly Muslim population. Also known as the Island of a Thousand Mosques, Lombok Island has incredible natural beauty (Fariz Fadillah Mardianto et al. 2019). The World Halal Tourism Awards in Abu Dhabi recognized Lombok's enormous potential as a Halal Tourism Destination in 2015 (Rahmiati, Othman, and Sunanti 2019). Not only Muslim nations have seized this opportunity; countries with a majority non-Muslim population, such as Japan, Australia, Thailand, Singapore, Taiwan, and New Zealand, have also developed halal tourist goods (Battour and Ismail 2016). Satisfaction and travel experience are recognized to contribute to destination brand satisfaction. Their desire to return and promote the location reflects their level of happiness. Thus, information regarding visitor satisfaction is critical for marketers and administrators of tourist sites to ensure the destination's continued appeal. More specifically, this research seeks to uncover competitive tactics, stakeholder principles, and opportunities for collaboration that would eventually benefit the island of Lombok and its surrounding regions' economic development. According to Valentina et al. (2015), visitor satisfaction may influence a variety of behaviors, including customer retention and word of mouth. Global tourist satisfaction is stated to be evaluated empirically using a partial satisfaction index. As a result of this research, it is clear that tourist pleasure is contingent on a complicated process in which each player plays a critical role and must work in concert with the others. According to Hussein (2013), during the past three decades, the idea of value has been critical and relevant to contemporary marketing research and practices and has often been cited as a "top research topic." Today's marketers undertake additional research in the area of customer value. Consumer value, in general, is a notion that has practical consequences for marketing management, as it relates to attracting new customers and maintaining a customer satisfaction base. Meanwhile, Shafaei and Mohamed (2015) said that at least five Islamic characteristics may motivate Muslim tourists to visit a nation, including mosques and prayer facilities, halal cuisine for Muslims, the presence of indigenous Muslim populations, state stability and security, and internet pictures. However, research in the area of consumer and brand value is often disjointed and driven by economic and philosophical perspectives. To further expand the discipline's knowledge and to aid in the promotion of brand satisfaction, an integrative measure of constructive brand value, as well as a conceptual framework composed of brand values, were explored and evaluated with students in Saudi Arabia. According to research results and established frameworks, boosting brand value may result in increased brand loyalty. Abdel (2013) bolsters the notion of customer-based brand equity and demonstrates its use in tourist locations. Abdel said that developing a destination brand model requires the use of a customer-based brand equity model that is based on accurate and verifiable data. A survey sample is used to validate the suggested model. The purpose of this study was to ascertain the connection between brand awareness, brand image, brand quality, and brand value destinations on the island of Lombok's halal tourist satisfaction destinations.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	tourist; satisfaction; halal tourism; lombok island
Subjects:	08 INFORMATION AND COMPUTING SCIENCES > 0806 Information Systems > 080613 Sasak, Samawa, and Mbojo Information and Knowledge Systems
Divisions:	Program Pascasarjana > Program Studi Magister Ekonomi Syariah
Depositing User:	Dr Riduan Mas'ud
Date Deposited:	19 Aug 2022 06:54
Last Modified:	19 Aug 2022 06:54
URI:	http://repository.uinmataram.ac.id/id/eprint/1695

Actions (login required)

View Item