Mas'ud, Riduan (2022) Innovating pv water pump business for renewable energy industry in Indonesia using blue ocean strategy. International Journal of Economics, Business and Accounting Research (IJEBAR), 6 (3). pp. 2266-2272. ISSN E-ISSN: 2614-1280 P-ISSN 2622-4771

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Abstract

INGGRIS The purpose of this study is to investigate and make decisions in determining features, innovation values and business strategies in the renewable energy industry from Sanspower (PT. Java Surya Teknik) which is focused on PV Water Pump products in order to create competitive products for the Indonesian market. Determining the right renewable energy technologies (RET's), as well as a strategy to accelerate commercialization that has different values from competitors, and avoids the red ocean market. This study uses a qualitative methodology using the Blue Ocean Strategy (BOS), testing the data using the triangulation method. This research was started from September 2021 to February 2022 to produce products in the renewable energy industry that are right for the developing country.

Item Type:	Article
Uncontrolled Keywords:	solar water pump; pv water pump; solar water pumping system (swps); renewable energy; blue ocean strategy
Subjects:	07 AGRICULTURAL AND VETERINARY SCIENCES > 0701 Agriculture, Land and Farm Management > 070106 Farm Management, Rural Management and Agribusiness 09 ENGINEERING > 0906 Electrical and Electronic Engineering > 090608 Renewable Power and Energy Systems Engineering (excl. Solar Cells) 14 ECONOMICS > 1402 Applied Economics > 140202 Economic Development and Growth
Divisions:	Program Pascasarjana > Program Studi Magister Ekonomi Syariah
Depositing User:	Dr Riduan Mas'ud
Date Deposited:	09 Jan 2023 01:51
Last Modified:	09 Jan 2023 01:51
URI:	http://repository.uinmataram.ac.id/id/eprint/2139

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