Sukmana, Abdul Hadi and Rido, Muhammad and Hayati, Sirrul (2022) Analisis pengaruh promosidan jaminan rasa aman terhadap keputusan memilih tabungan mudharabah Bank NTB Syariah Mataram. Jurnal Perbankan Syariah, 1 (1). pp. 41-50. ISSN 2962-2425

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Abstract

This study aims to determine the effect of promotion and security on customer decisions to use mudharabah savings at PT Bank NTB Syariah Mataram. The research sample consisted of 200 customers of Bank NTB Syariah Mataram who were selected through judgment sampling technique. Regression with SPSS software is used for data analysis and hypothesis testing. The results showed that promotions and security guarantees had a simultaneous and partial effect on customer decisions to use mudharabaj savings products at PT Bank NTB Syariah Mataram. The findings of this study indicate that PT Bank NTB Syariah Mataram should pay attention to promotions and security guarantees in order to increase the number of their savings customers.

Item Type:	Article
Uncontrolled Keywords:	promosi; jaminan rasa aman; tabungan; mudharabah
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics 18 LAW AND LEGAL STUDIES > 1801 Law > 180127 Mu'amalah (Islamic Commercial & Contract Law) > 18012712 al-Syirkah (incl. al-Mudharabah, al-Musahamah) 18 LAW AND LEGAL STUDIES > 1801 Law > 180127 Mu'amalah (Islamic Commercial & Contract Law) > 18012724 Islamic Banking
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Syariah
Depositing User:	Abdul Hadi Sukmana M.E
Date Deposited:	10 Apr 2023 01:56
Last Modified:	10 Apr 2023 02:07
URI:	http://repository.uinmataram.ac.id/id/eprint/2226

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