Sanurdi, Sanurdi and Bonang, Dahlia (2022) Strategi pemasaran produk pembiayaan murabahah dalam peningkatan dana ritel konsumer: studi pada KSPPS Karya Mandiri Jerowaru. Jurnal Perbankan Syariah (JPS), 1 (2). pp. 45-53. ISSN 2962-2425

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Abstract

ENGLISH The purpose of this study is to find out how the strategy and effectiveness of the implementation of marketing of murabahah financing products carried out by KSPPS Karya Mandiri Jerowaru. The research method used is qualitative, with data collection techniques, namely observation techniques, interviews and documentation. The subject of this study was the chairman of the board and field employees of KSPPS Karya Mandiri. The results of this study show that the marketing strategy of murabahah financing products is to use a marketing mix and is quite effective.

Item Type:	Article
Subjects:	14 ECONOMICS > 1401 Economic Theory > 140199 Economic Theory not elsewhere classified
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Jurusan Perbankan Syariah
Depositing User:	Dr Sanurdi M.
Date Deposited:	17 May 2023 04:07
Last Modified:	15 Jun 2023 01:17
URI:	http://repository.uinmataram.ac.id/id/eprint/3063

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