Rahim, Abdul (2021) Commodification practices in the Begawe Sasak’s Lombok tradition. Karsa: Jurnal Sosial dan Budaya Keislaman, 29 (1). pp. 179-198. ISSN 2442-3289

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The begawe tradition, which has become the popular culture of Sasaknese, has begun shifted by the consumption of mass cultures, such as catering services, the use of tools or begawe needs, starting to be replaced by industrial products for rent or sale. The forms of commodification in the begawe tradition, especially in begibung (eating together) and betulung (helping each other), two things that become the ‘aura’ of begawe. This difference can be seen from the shifting values, from the principle of kinship to individualism; of various equipment that is transformed and then commercialized. The new ethnography in this case study becomes the basis for examining the commodification practice in the begawe tradition, which switches to catering services and traditional equipment and replaces by modern equipment. The author, who is part of the Sasak community, also takes a participatory approach in begawe events held by the community. This shows that the alienation of popular culture in society cannot be contained by massive mass culture, so that people, which were initially established with high social values, began to form individualist societies that competed to show their social status. The consumption of signs/symbols has formed a society trapped in a pseudo-need that is unwittingly oppressive. Awareness to be critical and filter the mass culture needs a sphere for negotiation to return the spirit of the social community based on kinship interaction.

Item Type: Article
Uncontrolled Keywords: popular culture; mass culture; commodification; begawe; pseudo need
Subjects: 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160805 Social Change
20 LANGUAGE, COMMUNICATION AND CULTURE > 2002 Cultural Studies > 200207 Sasak, Samawa, or Mbojo Cultural Studies
22 PHILOSOPHY AND RELIGIOUS STUDIES > 2204 Religion and Religious Studies > 220405 Religion and Society
Divisions: Fakultas Ushuluddin dan Studi Agama > Jurusan Sosiologi Agama
Depositing User: Mr. Abdul Rahim As Syafi'i
Date Deposited: 05 Jan 2022 03:02
Last Modified: 05 Jan 2022 03:02
URI: http://repository.uinmataram.ac.id/id/eprint/778

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