Mas'ud, Riduan and Hamim, Khairul (2020) The influence of personality, reputation, value, and corporate identity on customer satisfaction at Bank Syariah Mandiri Mataram Branch. Khazanah Sosial, 2 (3). pp. 190-204. ISSN 2715-8071

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Abstract

INDONESIA Dalam meningkatkan keuntungan perbankan, kepuasan pelanggan merupakan hal yang perlu diperhitungkan. Penelitian ini bertujuan untukmenganalisis pengaruh reputasi, personalitas, identitas, dan nilai perusahaan terhadap kepuasan nasabah Bank Syariah Mandiri Cabang Mataram. Metode yang digunakan yakni kuantitatif deskriptif menggunakan skala likert. Sejumlah tahapan dilakukan sebelum melakukan regresi seperti uji normalitas dan linearitas. Penelitian ini menemukan bahwa: personalitas, reputasi nilai, dan identitas perusahaan memiliki pengaruh yang signifikan dan positif terhadap kepuasan nasabah Bank Syariah Mandiri Cabang Mataram. Variabel personalitas menjadi variabel yang paling dominan dalam mempengaruhi kepuasan nasabah Bank Syariah Mandiri Cabang Mataram. ENGLISH In increasing banking profits, customer satisfaction is something that needs to be taken into account. This study aims to analyze the effect of Reputation, personality, identity, and company value on customer satisfaction at the Bank Syariah Mandiri Mataram Branch. The method used is descriptivequantitative using a Likert scale. Manysteps are carried out before performing regression,such as normality and linearity tests. This study found thatpersonality, value reputation, and corporate identity significantly and positively influencecustomer satisfaction at Bank Syariah Mandiri Mataram Branch. The personality variable is the most dominant in influencing customer satisfaction at Bank Syariah Mandiri Mataram Branch.

Item Type:	Article
Uncontrolled Keywords:	personality; reputation; identity; value; customer satisfaction; BSI Mataram
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150203 Financial Institutions (incl. Banking) 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170109 Personality, Abilities and Assessment 18 LAW AND LEGAL STUDIES > 1801 Law > 180127 Mu'amalah (Islamic Commercial & Contract Law) > 18012724 Islamic Banking
Divisions:	Program Pascasarjana > Program Studi Magister Ekonomi Syariah
Depositing User:	mrs Nuraeni S.IPi
Date Deposited:	09 Aug 2022 12:29
Last Modified:	20 Feb 2023 04:25
URI:	http://repository.uinmataram.ac.id/id/eprint/1617

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