Kadri, Kadri (2020) This manuscript has been submitted to Journal of Creative Communications. Documentation. Pascasarjana UIN Mataram, Mataram.

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Abstract

ENGLISH The purpose of this study is to determine the meaning of coffee for Barista in Specialty Coffee Shop. The concept used in this study is the concept of self-image or an individual image. The concept of self-image also explains the feelings and thoughts of individuals. The research method used is qualitative method with a phenomenological approach. Whereas data collection is done by conducting observations, interviews, and literature studies. The results of this study show that the meaning of coffee for barista in specialty coffee shop is the deeper their understanding of knowledge about coffee, the stronger the meaning conveyed to their customers and also to increase the sense of self respect as barista. Besides that, the interaction built between the barista and the customers can also strengthen the characteristic of the coffee shops, which is to be the specialty coffee shop in the third wave era.

Item Type:	Monograph (Documentation)
Uncontrolled Keywords:	reviewer
Subjects:	13 EDUCATION > 1301 Education Systems > 130103 Higher Education
Divisions:	Program Pascasarjana > Program Studi Magister Komunikasi Penyiaran Islam
Depositing User:	mrs Nuraeni S.IPi
Date Deposited:	01 Feb 2021 02:35
Last Modified:	01 Feb 2021 02:35
URI:	http://repository.uinmataram.ac.id/id/eprint/209

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