Mas'ud, Riduan (2021) Digital marketing communication patterns for islamic microfinance institutions in the industrial era 4.0. Khazanah Sosial, 3 (3). pp. 160-176. ISSN (e) 2715-8071

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Abstract

INDONESIA Penelitian ini mencoba menunjukkan bahwa bagaimana menerapkan program pemasaran yang komprehensif akan membantu lembaga keuangan mikro syariah(LKMS) dalam meningkatkan kinerja mereka secara keseluruhan, khususnya pada era industrisaat ini. Lembaga keuangan mikro syariahseperti organisasi Islam lainnya harus mengikuti aturan Islam (Syariah) dalam semua aspek bisnis. Kemudian program pemasaran yang cocok untuk lembaga keuangan mikro syariah harus mencakup konsep pemasaran yang telah ditetapkan dengan mengandalkan nilai-nilai Islam. Serupa dengan organisasi lain, tujuan utama program pemasaran lembaga keuangan mikro syariah adalah untuk mempertahankan pelanggan yang sudah ada dan menarik pelanggan baru. Selain itu, program pemasaran yang efisien harus memuat beberapa spesifikasi yang menekankan pada sifat pasar dan institusi itu sendiri, pesaing, pengembangan rencana pemasaran, dan preferensi klien. Beberapa Langkah kongkret yang perlu dilakukan oleh LKMS yakni seperti penggunaan teknologi Internet of Things (IoT), cloud computing, big data dan customer profiling, dan penggunaan pembayaran elektronik. ENGLISH This study tries to show that implementing a comprehensive marketing program will help Islamic microfinance institutions (LKMS) improvetheir overall performance, especially in the current industrial era. Like other Islamic organizations, Islamic microfinance institutionsmust follow Islamic (Sharia) rules in all aspects of a business. Then a marketing program suitable for Islamic microfinance institutions must include a marketing conceptestablished by relying on Islamic values.Similar to other organizations, the main objective of the marketing program of Islamic microfinance institutions is to retain existing customers and attract new customers. In addition, an efficient marketing program must contain several specifications emphasizingthe nature of the market and the institution itself, competitors, development of marketing plans, and client preferences. Some concrete steps that need to be taken by LKMS are using Internet of Things (IoT) technology, cloud computing, big data and customer profiling, andelectronic payments.

Item Type:	Article
Uncontrolled Keywords:	marketing; LKMS; industry 4.0; digital
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory
Divisions:	Program Pascasarjana > Program Studi Magister Ekonomi Syariah
Depositing User:	mrs Nuraeni S.IPi
Date Deposited:	12 Aug 2022 07:45
Last Modified:	15 Aug 2022 08:13
URI:	http://repository.uinmataram.ac.id/id/eprint/1621

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