Mas'ud, Riduan (2022) Bukti reviewer artikel jurnal: Business unit management performance analysis in PT. Perkebunan Nusantara Medan-North Sumatra. Documentation. the Romanian Society for Quality Assurance (SRAC), Mataram. (Unpublished)

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Abstract

ENGLISH The goal of this research was to look at how market orientation and corporate innovation affected the success of PT Perkebunan Nusantara il, a state-owned corporation, PT Perkebunan Nusantara II is currently facing a challenge in achieving the Health Assessment Level of State-Owned Enterprises in categories B and BB (Unheathy). Digital change acts as a mediator, while competitive advantage acts as a moderator. The study population consists of business unit leaders from Top Management, Middle Management, and Lower Management. A total of 255 people were included in the study, one from each of the 25 business divisions. The sample strategies employed were Proportional Cluster Sampling and Stratified Random Sampling. SmartPLS as an analytical tool for structural equation modeling. Market orientation and firm innovation have a positive and significant impact on competitive advantage, according to the Endings. The impact of market orientation and firm innovation on business unit performance is positive but not significant. Competitive advantage has a postive and significant impact on business unit performance. Market orientation toward business unit success can be moderated by digital transformation Competitive advantage can mediate market orientation to the performance of PT Perkebunan Nusantara It's business unit in Medan, North Sumatra, but digital transformation cannot moderate the company's innovation on business unit performance.

Item Type:	Monograph (Documentation)
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150305 Human Resources Management
Divisions:	Program Pascasarjana > Program Studi Magister Ekonomi Syariah
Depositing User:	mrs Nuraeni S.IPi
Date Deposited:	05 Sep 2022 03:46
Last Modified:	05 Sep 2022 03:46
URI:	http://repository.uinmataram.ac.id/id/eprint/1719

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