Bonang, Dahlia and Baihaqi, Muh. (2022) The effect of trust, brand awareness, and social piety in donation decisions through digital platforms. Ulul Albab Jurnal Studi Islam, 23 (2). pp. 306-326. ISSN 2442 5249

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Abstract

INDONESIA Artikel ini mengidentifikasi pengaruh kepercayaan, kesadaran merek, kesalehan sosial dalam keputusan berdonasi menggunakan platform fintech. Maka, studi eksplanatori ini menguji hubungan antar keempat variabel. Teknik pengambilan sampel menggunakan teknik purposive sampling berjumlah 250 responden masyarakat yang tersebar di Pulau Lombok, menggunakan metode kuantitatif dengan pendekatan studi kasus. Teknik analisis data yang digunakan adalah SEM (Structural Equation Modelling). Hasil analisis diperoleh bahwa terdapat pengaruh yang positif dan signifikan antara kepercayaan, kesadaran merek, dan kesalehan sosial terhadap keputusan donasi melalui platform fintech. Namun, kesadaran merek dan kepercayaan tidak mempengaruhi kesalehan sosial. Karena itu, studi ini menganjurkan lembaga fundraising yang aktif menghimpun dana melalui platform fintech untuk senantiasa mengedepankan prinsip keterbukaan dalam mengelola dana masyarakat. Sikap transparan dapat meningkatkan kepercayaan publik sehingga secara spontan akan selalu menggunakan platform tersebut setiap kali ingin menyalurkan dana. ENGLISH This article identifies the effect of trust, brand awareness, and social piety before doing donation using the Fintech platform. Therefore, this explanatory research examined the influence of four variables. The data were collected through a purposive sampling technique involving 250 societies across Lombok Island as respondents, as well as applying a case study approach. The data analysis technique is implemented through SEM (Structural Equation Modelling). The article shows a positive and significant impact among trust, brand awareness, and social piety in donation decisions through the fintech platform. However, brand awareness and trust do not affect social piety. Hence, this article recommends the fundraising institutions that actively collect funds through fintech platforms to always prioritize the openness principle in managing public funds. A transparent attitude can increase public trust to utilize the platform whenever they want to channel funds spontaneously.

Item Type:	Article
Uncontrolled Keywords:	brand awareness; donation decision; fintech platform; social piety; trust
Subjects:	14 ECONOMICS > 1403 Econometrics > 140302 Econometric and Statistical Methods 14 ECONOMICS > 1499 Other Economics > 149999 Economics not elsewhere classified 22 PHILOSOPHY AND RELIGIOUS STUDIES > 2204 Religion and Religious Studies > 220403 Islamic Studies
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Syariah
Depositing User:	M.SI Dahlia Bonang
Date Deposited:	28 Dec 2022 02:15
Last Modified:	29 Dec 2022 06:22
URI:	http://repository.uinmataram.ac.id/id/eprint/2119

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