Zulpawati, Zulpawati (2022) The relationship between human capital, halalpreneurs’ desire, and halal awareness: empirical evidence from Indonesia’s micro entrepreneurs. Asian Economic and Financial Review, 12 (7). pp. 450-458. ISSN p-ISSN 2305-2147 e-ISSN 2222-6737

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Abstract

ENGLISH Awareness of halal products among consumers in Indonesia is increasing rapidly. Producers, especially micro-entrepreneurs, must address this to be ready to become halalpreneurs. This study examines the relationship between human capital and the desire to become halalpreneurs, with halal awareness as a moderating variable, using the partial least squares (PLS) method. A sample of 141 micro-entrepreneurs in the food sector from five provinces in Indonesia (Jakarta, Banten, West Java, Central Java, and East Java) was used. The results indicate a direct relationship between human capital and the decision of micro-enterprises to become halalpreneurs. In addition, halal awareness is proven to moderate the relationship between human capital and the decision to become halalpreneurs. This result implies the importance of government support and policies in improving the competence, expertise, and knowledge of microenterprises about halal products.

Item Type:	Article
Uncontrolled Keywords:	human capital; halal awareness; halalpreneurs; partial least squares; micro-entrepreneurs; food sectors
Subjects:	14 ECONOMICS > 1401 Economic Theory > 140104 Microeconomic Theory
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Syariah
Depositing User:	Dr Zulpawati M.P.d
Date Deposited:	06 Apr 2023 05:39
Last Modified:	06 Apr 2023 05:39
URI:	http://repository.uinmataram.ac.id/id/eprint/2235

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