Salahuddin, Muh. (2022) Increasing influence of brand image, perceived quality, and purchase intention towards country of origin in the purchase of hydraulic excavators in mining industry. Manual. Pascasarjana UIN Mataram, Mataram. (Unpublished)

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Abstract

ENGLISH The increasing need for heavy equipment encourages manufacturers to find the right marketing strategy. This research aims to determine to what extent these variables, such as brand image, perceived quality and purchase intention, substantially effect on the country of origin for purchasing hydraulic excavators in the non-ferrous mineral and rock-quarry mining industry. This research employed quantitative methods using SEM-PLS analysis. The population of this study was 136 mining companies and 59 samples of hydraulic excavator user companies in the non-ferrous mineral and rock-quarry mining companies in East Java Province, Indonesia. This study resulted in those three variables increasingly impact the country of origin in determining the decision to purchase heavy equipment. This research finding is of importance for providing alternative considerations for policymakers in the purchasing of heavy equipment in the non-ferrous mineral and rock-quarry mining industry.

Item Type:	Monograph (Manual)
Uncontrolled Keywords:	brand image; perceived quality; purchase intention; country of origin; hydraulic excavator; mineral mining industry
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified
Divisions:	Program Pascasarjana > Program Studi Magister Ekonomi Syariah
Depositing User:	mrs Nuraeni S.IPi
Date Deposited:	28 Feb 2023 09:40
Last Modified:	28 Feb 2023 09:40
URI:	http://repository.uinmataram.ac.id/id/eprint/2389

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