Nugroho, M. Setyo and Mas'ud, Riduan and Khalik, Wahyu and Fahdiansyah, Restu and Azizoma, Rusman and Aminy, Muhammad Muhajir (2022) Coastal tourism: development strategy of Loang Baloq Beach in Lombok Island, Indonesia. Journal of Environmental Management and Tourism, 13 (4). pp. 949-965. ISSN 2068 – 7729

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Abstract

ENGLISH This research aims to generate a development strategy formulation of tourist attraction Loang Baloq beach in Mataram city. This research is a qualitative study with a survey method and description. Data is collected using observation technique, interview (purposive sampling), questionnaire distribution (acci-dental sampling), and documentation study in the book, articles, and other sources. The data analysis technique uses qualitative description, Likert scale, and SWOT analysis to formulate the appropriate strat-egy for Loang Baloq beach development. This research shows that Loang Baloq beach is in the first quadrant, indicating progressive strategy (grand strategy). It means that Loang Baloq beach is in prime condition. Therefore, it enables maximum achievement for growth and progress. The suggested strategy is the strategy that seizes the opportunity and highlights the strengths. Then, the alternative strategy which is generated is based on S-O strategy, S-T strategy, W-O strategy, and W-T Strategy.

Item Type:	Article
Subjects:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing 16 STUDIES IN HUMAN SOCIETY > 1699 Other Studies in Human Society > 169905 Studies of Lombok or Sumbawa Peoples' Societies
Divisions:	Program Pascasarjana > Program Studi Magister Ekonomi Syariah
Depositing User:	mrs Nuraeni S.IPi
Date Deposited:	22 Jul 2022 00:49
Last Modified:	18 Aug 2022 04:21
URI:	http://repository.uinmataram.ac.id/id/eprint/1471

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